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The Ruling Law of Technology Is Changing the Way to do Business – And It Never Seems to Stop

The industrial revolution hit us with a social onslaught that changed everything in the world for a good number of years and kept things dynamic to the point of complacency in the middle of the 20th century. The human mind seemed to stop innovation to favor upgrading of established concepts, and the world of business was a direct reflection of that.

 

When the 90’s where about to end technology leaped again and started to change the way we do everything in our lives. In 2018 the changes keep coming in fast and without time to catch our breath. The current rate of technology developments has us witnessing the way our lives change in real time. All of us have two choices: either we fall behind and are swept away in the wave of progress, or we do our best to keep up with it.

 

IN OJJDPTTA 360 we believe that we take for granted these changes. They are happening as you read this and there are ways to be aware of them in real time. The wonders seem to keep coming, and they are affecting everything, even our means to do business. The following is just a brief list of the way things have changed in the XXI century

Social Media Networks Increasing Consumerism

You could say that the current state of marketing is worthy of study by injury lawyers around the world. In a change of pace that is not regulated by 30 seconds intervals, companies are now using mobile phones to pursue the interests of the general public to sell anything. There is very little entrepreneurship focused on the creation of means of production. Apps related to business, work, and commerce are limited, and they are mostly handled as web platforms. For the team working at OJJDPTTA 360, technology has changed nearly every aspect on the way any business operates, and most of these changes were introduced in the span of 18 years, yet so few people are willing to learn because they are focused on trivial apps that increase their consumer habits.

Connectivity

OJJDPTTA 360 knows that the internet is an endless sea of raw data ready to be processed. There are so many tools available to understand what a consumer base is looking for that not using them can be seen as a handicap and an embarrassment. You have at your disposal analytics services that can allow you to understand the right strategy for your brand and can also help you expand your business segment to new prospects more effectively. An essential tool like Google gives you full access to the information you need about the people who engage your brand by letting you know basic information such as where they are from, to the type of browser they’re using to reach you. The process can be refined with the investment of more money.

Mobile Solutions

Whoever coined the idea that mobility was going to be “The Next Big Thing.” Probably didn’t get rich, but he had a hell of foresight in regards to the business world. OJJDPTTA 360 is ready to capitalize on those changes, the same way companies like Google have restructured their algorithms to prioritize websites that are mobile friendly.  Business owners can handle all aspects of their business from remote locations using smart device, tablets or laptops equipped with the proper software. Things have gotten so efficient on this end that some of the biggest names in the business world don’t even have a physical store to handle their business. They also handle everything that has to do with their operations with a few strokes on a keyboard. Mobile is here to stay, and it’s not a fad that you need to adopt, it’s a life-changing tool that will make or break your business in this day and age.

Social Segmentation

OJJDPTTA 360 knows that the internet is an endless sea of raw data ready to be processed. There are so many tools available to understand what a consumer base is looking for that not using them can be seen as a handicap and an embarrassment. You have at your disposal analytics services that can allow you to understand the right strategy for your brand and can also help you expand your business segment to new prospects more effectively. An essential tool like Google gives you full access to the information you need about the people who engage your brand by letting you know basic information such as where they are from, to the type of browser they’re using to reach you. The process can be refined with the investment of more money.

The Process of Decreasing Costs and Increasing Functionality

For the team working at OJJDPTTA 360 there are two factors that had significant influence in the creation of the modern buyer’s market is the software solutions created for businesses. Think back about the costs of a computer in the late ’90s and compare it to the price and performance power of a modern one. The hardware, as well as the software programs necessary to create these solutions, has become incredibly accessible and cheaper to boost.  Add to these two factors the fact that free education is a thing these days (look for any tutorial-driven YouTuber) and you can see why so many people are set on entrepreneurship instead of working out for someone else. The problem, however, seems to be the lack of motivation as well as the lack of understanding of these means of production, even if the knowledge is there ripe for the picking

Social Impact

OJJDPTTA 360 knows for a fact that a law firm avoiding technological updates are doomed to disappear. No injury attorney can afford to operate these days as it exists in a vacuum.  Social networking has figuratively shrunk the world to the size of a napkin and users can connect with their needs with no regards to geographical obstacles, financial background, or social status.  Costumer service was a small convenience for the regional location of your business in the past. These days you better step up your game and be ready to face the consequences of poor performance since most of your clients tend to be very outspoken online. Poor service or low-quality products are synonymous with a Facebook rant or a bad review on sites like Yelp.  The worst part of it is that what goes on the Internet stays on the Internet and there is very little we can do about it.

As we mentioned, earlier this process is relentless, constant and non-stop. Many businesses will fall victim to it than the ones that will be successful. Failure to adapt means being left behind, while someone else willing to keep up learns what they need to reap the rewards.  If you have already positioned, you don’t have to rebuild from the ground up, but you need to keep your place and think further to go beyond where you are.